Moving Motivators

What do you do when you need to make a decision? How do you know what makes your new hire tick? How do you know what gets under your own skin?

Happily Working together

One of the easiest and definitely most fun ways to delve into both your intrinsic motivations (more on that below) is to play Moving Motivators!

Invented by the founder of Management 3.0, Jurgen Appelo, Moving Motivators is an exercise meant to help us reflect on motivation and how it affects organizational change.

The Moving Motivators exercise is based on ten intrinsic desires, which Jurgen derived from the works of Daniel Pink, Steven Reiss, and Edward Deci

But before we delve into those desires let’s first define the difference between

Intrinsic and extrinsic motivation

Moving motivators ( Copyright management 3.0)

What is intrinsic motivation? According to Jurgen Appelo, this is defined as people’s innate desires to do well and to have an eagerness for self-control and self-direction in accomplishing objectives. Successful intrinsic motivation is the result of the fulfilment of basic desires

What is extrinsic motivation? External rewards such as payments, bonuses or promotions

Now that we’re clear on that, let’s have a look at the ten intrinsic motivations. Keep in mind that while there are explanations for each one, the most important thing is that each motivator makes sense to you and to your team. Take a few minutes before starting to define what each motivator means to you.


Frog Illustration

The CHAMPFROGS model deals specifically with motivation in the context of work-life. It consists of ten motivators (Curiosity, Honor, Acceptance, Mastery, Power, Freedom, Relatedness, Order, Goal, Status) that are either intrinsic, extrinsic or a bit of both.

The content of this page is copyrighted by Management 3.0. Moving motivators is a trademark of Management 3.0. The original content posted on this page can be found on